A non-traditional partnership starts with a non-traditional partner. Superfly delivered on an epic portfolio of properties – Bonnaroo, Outside Lands, Clusterfest – for Uber, Uber Eats, and JUMP Bike to activate against. This full-platform sponsorship was the first of its kind for Uber, and it led to massive marketing moments across the country. Marquee activations included free #Uberoo Pedicabs at Bonnaroo, Nikki Glaser riding a JUMP Bike through Clusterfest grounds in San Francisco, a secret show from TYCHO ahead of Outside Lands only accessible via the Uber app, and a once-in-a-lifetime opportunity for fans to ride with Above & Beyond at their primetime set at Outside Lands.