By negotiating a global marketing and operations rights agreement between Uber and AEG, the platform became an invaluable part of hundreds of thousands of fans’ live music experiences across the globe. Marquee activations included a customized Coachella Pickup/Drop-off areas with complimentary water, food, wifi, and an American Express Cardmember Priority Lane, free pedicabs for Uber Rewards members at Coachella, a secret Bumbershoot after show starring Gryffin that was only accessible via the Uber app, and an exclusive ride along for super fans to Bumbershoot with Seattle natives ODESZA moments before they took the main stage.