Hey there.
Thanks for stopping by. I’m incredibly proud of the work showcased in this portfolio, and I’d be happy to share even more unforgettable moments across my career over some tennis, golf, or a glass of wine for the particularly crazy stories.
A bit more about me – I grew up in the Bay Area, and went to college at Loyola University Chicago. I was fortunate enough to hold internships at the American Red Cross, Starcom, Vornado Realty, and Hotwire PR, and to spend a year studying abroad in London and Rome during my time in college. When I graduated, I joined a company called Madden Communications, where I helped implement the company’s first digital/social media campaigns, and worked with the sales team to hone their pitch materials and presentation skills.
In 2014, I joined Uber and would go on to spend nearly 6 years there. I spent the first 14 months of my time there traveling all over the Midwest onboarding driver-partners, and going door-to-door at bars and restaurants getting people to sign up as riders, and drivers, for (at the time) the little known app. In 2015, I was invited to join an elite program where high-performing members of the US team spent time in China to help scale best practices in the company’s then #1 priority market. I spent four months in Shanghai, where during my time I helped build over 12 standard operating procedures for partnerships, business development, and marketing strategy.
When I returned from China in 2016, I was soon introduced to Kaskade’s team. From there, we hatched the now legendary Uber Eats stunt, and the course of my career changed forever.
By the time I left Uber in late 2019, I was overseeing music and entertainment partnerships globally. In that time, I inked 8-figures worth of marketing partnership and sponsorship agreements, and had the privilege of working with over 75 of the world’s most prominent musicians, athletes, actors, chefs, and celebrities to activate that portfolio. Along the way, I was nominated to the Billboard Branding Power Players list. Through overseeing a team of direct reports internally who secured talent partnerships with me, we saved the company over $20M in agency fees alone.
I left Uber in 2019 to start ZTZ Entertainment, and was fortunate to be welcomed by the industry, Music Business Worldwide, and Pollstar with open arms. More about what we’re building, here.
In 2020, I joined destination music festival experience curator Pollen, where I oversaw partnerships with A-List Electronic and Pop artists and created bespoke weekenders with them. In my time there, we crafted Deadmau5’s Day of the deadmau5 weekend in Miami, Diplo’s Higher Ground weekend in Cabo, and Aluna’s Noir Fever in New Orleans.
I’ll keep this bio updated as time progresses, but in the meantime, feel free to give me a follow on Instagram and LinkedIn to stay up to date in real time on what I’m up to here in LA and beyond.